Commodum Essay Example | Topics and Well Written Essays - 6750 words

Commodum - Essay usageIn 2008 Blair Connolly, Inc. was issued U.S. Patent Number 7,413,250 for the utility of a back support design. Commodum Latin for comfort is the start-off ergonomic office chair created that utilizes the secure back support design. The patent gives the company a militant advantage over competitors because they soak up a novel design that cannot be imitated in the United States. The crossing testament be strategically positioned as a high-end ergonomic office chair and promotional methods leave alone highlight emotional benefits including comfort, relaxation, vitality, status, and luxury. Commodum depart be introduced using a skimming pricing strategy and consumers will most in all likelihood consider the product a high involvement purchase. Direct commercialiseing will highlight important attributes such as service, quality and warrantee to help reduce cognitive fraudulent scheme often associated with high-involvement purchases. The ergonomic piece of furniture giants in the U.S. primary consist of cardinal companies Herman Miller and Steelcase and withdraw the two best ergonomic chairs on the market. The Herman Miller Aeron is considered the gold standard in ergonomic seating, which everything else is comp bed to it. The Steelcase Leap is much luxurious than the Aeron and has a slightly higher price. These companies have targeted the business office furniture segment and have been very successful. It would be to a greater extent difficult for Commodum to penetrate the business office furniture market and would be impossible to compete in terms of price. Also, with the current economic environment businesses will be slight likely to make major purchases on a new product that do not have a brand reputation established. However, syndicate furnishings consumers are less aware of brand name and are a better market segment for Commodum to target. More specifically, Generation Xers and Baby-boomers are the best target market fo r the company because they spend more on home furnishings than any other generations. Baby-boomers and Xers are more likely to have discretionary income and home furniture purchases have been found to be discretionary in nature. end-to-end history, there has been a correlation between furniture purchases and life stages, including getting married, buying a house, children mournful out and retiring. Baby Boomers and Generation Xers are experiencing life a stage associated with home furnishings enjoyment and makes them a powerful target market for Commodum. Additionally, recent socio-economic trends have created a growing home office furniture market and many Baby Boomers will be working longer than expected and will be using home offices more frequently. Technological advancements have led to a hiving trend and consumers are using their home as hub for communication. In conclusion, there is great opportunity for Commodum to succeed in the growing home office furniture Market, but will not be without barriers. Herman Miller and Steelcase may focus more promotional efforts on the home furniture consumer and may be hard to compete with. However, the novelty of the patented design makes the product unique and is the key component to strategy. With strategic positioning and promotion efforts San Diego should be a good market to launch Commodum. Historically, the housing market has been a market driver for home furnishing consumption and if the company can time the launch of Commodum with the housing market recovery it could lead to a mercantile business opportunity. 2. Table of Contents 1. Executive Summary1 2. Table of Contents3 3. accounting entry5 3.1 Background of the Problem